Dixons - Dixons.com Further Information

Dixons .com Group Brief History

The Dixons.com group started out as a small photographic studio in 1937. After initial success during the war years they moved into selling both new and used photographic equipment as a time when demand for photography was taking off in the 1950's. Dixons com capitalized the market by offering mail order Dixons camera and photographic equipment and quickly emerged as the UK market leader. With the principle values of offering products at competitively low prices they continued during the next 20 years to successfully diversify broadening their range with Japanese electronic products and wisely acquiring competitors and merging them into the business. By the late 1980's the Dixons .com group with their diverse group of electronic retail brands were emerging as a formidable force within the global electronic retail industry. Success continued throughout the 1990's till present day and the Dixons group comprises of well known brands including Dixons superstores not only in the UK but also in mainland Europe.

Dixons com Products

With the sharp business acumen displayed by the Dixons group it should perhaps come as no surprise to know that Dixons superstore was the first UK electronic retailer to launch and online home shopping service with Dixons online. Launched in 1997 it offered over two thousand store products via an online catalogue for home delivery in the UK. The web site has continued to evolve as the Internet revolution and online shopping has become increasingly popular. Dixons .com online store currently offers the following services and products online:

Dixons.com online for the latest electronic technology at low prices for quick home delivery from the UK high street brand.